Brand STRATEGY Session

For business owners who are looking to gain clarity around their brand messaging and creative direction, but aren’t yet ready to invest in our full packages.

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THE ULTIMATE COLLABORATIVE EXPERIENCE

Virtual Workshop

We will meet for a 2-hour intensive virtual workshop where we'll dive deep into who your brand really is. The workshop environment is designed to extract ideas, opinions, and creative expression from the leadership team so they are entrenched in the brand-building process and feel connected to the brand. We'll work through your Brand Core, Target Audience, Competitors, and Messaging Strategy. 

 

After our meeting, I will conduct further research to develop and refine your brand strategy which you’ll receive in your PDF Brand Roadmap.

SOLIDIFY COLLECTIVE MEANINGS AND BELIEFS

Brand Roadmap

A well-planned brand strategy is based on research about the company, its competitors, customers and their needs. Your Brand Roadmap delivers recommendations and guidelines that allow you to manage brand consistency across all customer touch points.

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THE VALUE OF A GOOD BRAND GOES BEYOND CUSTOMER RECOGNITION

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Comprehensive Brand Strategy Roadmap

Your brand roadmap includes:

  • Your Brand Story and Goals​

  • Brand Core: Mission, Vision, Values, and Purpose

  • Target Audience: Customer Personas and Buyer Journey

  • Competitor Analysis: Positioning Map, Competition Comparison, and Differentiating Factor

  • Brand Personality: Archetype, Brand Voice, Brand Tone

  • Messaging Strategy: Tagline, Key Messaging Pillars

  • Social Media Strategy: Content Pillars

  • Creative Direction: Moodboard, Colour Palette, Font Suggestions

CREATIVE PROCESS

How does brand STRATEGY work?

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GET YOUR BRAND ROADMAP

Let's define who you are, what you do, how you do it, and why you do it. Then I'll translate it into your brand strategy roadmap that's easy to follow.