THE ULTIMATE COLLABORATIVE EXPERIENCE
We will meet for a 2-hour intensive virtual workshop where we'll dive deep into who your brand really is. The workshop environment is designed to extract ideas, opinions, and creative expression from the leadership team so they are entrenched in the brand-building process and feel connected to the brand. We'll work through your Brand Core, Target Audience, Competitors, and Messaging Strategy.
After our meeting, I will conduct further research to develop and refine your brand strategy which you’ll receive in your PDF Brand Roadmap.
SOLIDIFY COLLECTIVE MEANINGS AND BELIEFS
A well-planned brand strategy is based on research about the company, its competitors, customers and their needs. Your Brand Roadmap delivers recommendations and guidelines that allow you to manage brand consistency across all customer touch points.
THE VALUE OF A GOOD BRAND GOES BEYOND CUSTOMER RECOGNITION
Comprehensive Brand Strategy Roadmap
Your brand roadmap includes:
Your Brand Story and Goals
Brand Core: Mission, Vision, Values, and Purpose
Target Audience: Customer Personas and Buyer Journey
Competitor Analysis: Positioning Map, Competition Comparison, and Differentiating Factor
Brand Personality: Archetype, Brand Voice, Brand Tone
Messaging Strategy: Tagline, Key Messaging Pillars
Social Media Strategy: Content Pillars
Creative Direction: Moodboard, Colour Palette, Font Suggestions